Communication · Executive Insight Brief · 551
Smooth meeting, missing evidence
Wiemann’s five-component model distinguishes interaction management from empathy, support, flexibility, and social ease when evaluating professional conversations
Premise
A meeting can sound competent and still suppress the evidence a decision needs. The chair manages turns neatly, speaks confidently, and closes on schedule, while the crucial objection remains unexplored. John M. Wiemann’s Model of Communicative Competence asks observers to inspect specific behaviors instead of treating fluency, charm, or apparent comfort as a sufficient performance standard.
Assessment must separate whether people experienced a smooth exchange from whether they understood the issue and could contribute. The consequence for leadership development is a more defensible observation standard, anchored in what participants actually did during a consequential conversation.
What the model is: Model of Communicative Competence (Wiemann) in Knowledge →

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- Why this matters
- Risks and limits
- Executive takeaway
- Key questions
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- FamilyModel
- CategoryAnalytical Frameworks, Typologies & Heuristics
- DomainConversation & Relationships
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Analytical Frameworks, Typologies & Heuristics
Organizes dimensions, distinctions, types or questions so that a situation can be examined systematically. A framework supplies structure, a typology distinguishes forms, and a heuristic offers a usable way to orient judgment.