Bernhard Schieber

Identity Negotiation: Govern Recognition Across Boundaries

Communication · Executive Insight Brief · 079

Recognize the role the person is there to play

Intercultural friction often concerns who participants are allowed to be—not only whether the message is literally understood

Premise

Communication across cultures and groups always carries identity questions: Who am I here? Which memberships matter? Am I recognized, stereotyped, included, or reduced to an imposed category? Stella Ting-Toomey’s Identity Negotiation Theory treats identity as communicatively affirmed, challenged, and revised rather than a fixed possession carried unchanged into interaction.

For executives, apparently minor labels, introductions, jokes, names, language choices, or turn patterns can threaten professional standing, belonging, or distinctiveness. The resulting defensiveness may then be misread as personality or disengagement. Diagnosis should examine identity positioning alongside message content.

Identity Negotiation Theory — Recognize the role the person is there to play. Executive Insight Brief 501 by Bernhard Schieber.

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