Communication · Executive Insight Brief · 162
Local data. Imported questions.
Asiacentricity tests whose concepts define the problem before evidence is gathered or interpreted
Premise
A company can study Asian markets intensively and still treat Asian experience only as data for theories developed elsewhere. Yoshitaka Miike’s Asiacentricity challenges that asymmetry. It asks whether histories, philosophies, languages, religions, ethics, and practices from Asian locations are allowed to generate the concepts and questions of communication research, rather than merely illustrate imported categories.
Miike’s 2002 essay offered an assumptive foundation, not a universal behavioral formula. Its recurring lenses—relationality, circularity, and harmony—invite inquiry into interdependence, non-linear process, and sustained relational viability. They are tentative resources drawn chiefly from Chinese, Indian, Japanese, and Korean traditions, not claims that Asia is culturally uniform or that every Asian participant embodies the same orientations.
What the model is: Asiacentricity (Asiacentric Paradigm of Communication Theory) in Knowledge →
Continue in the series
- The essential model
- Why this matters
- Risks and limits
- Executive takeaway
- Key questions
- Selected sources
The full brief is in its volume, with the other works of the series.
Need the full brief now? Request it under NDA →
New works are announced in The Debrief. Subscribe →
- FamilyModel
- CategoryParadigms, Traditions & Metatheories
- DomainAcross Cultures
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Paradigms, Traditions & Metatheories
Provides a broad intellectual perspective within which multiple concepts, theories or investigations are developed. Traditions carry histories and commitments; metatheories examine how theories themselves are organized or related.