Bernhard Schieber

Asiacentricity (Asiacentric Paradigm of Communication Theory)

Knowledge

Asiacentricity treats diverse Asian traditions as sources of communication concepts and ethical questions, giving local knowledge a role in shaping theory itself. Miike’s approach supports culturally situated comparison without assuming a single Asian essence, rejecting external frameworks automatically, or allowing cultural origin to replace evidence about explanatory value.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Paradigms, Traditions & Metatheories

Provides a broad intellectual perspective within which multiple concepts, theories or investigations are developed. Traditions carry histories and commitments; metatheories examine how theories themselves are organized or related.

Where it is put to work · Executive Insight BriefsThe Executive Insight Briefs on CommunicationSee the volumes →

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