Bernhard Schieber

Westley–MacLean Model

Knowledge

The Westley–MacLean Model examines how advocates and professional communicators select material from a wider event field before audiences encounter it. It includes audience feedback and makes gatekeeping visible. Its roles help trace selection, although digital actors and platforms can combine several roles.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Analytical Frameworks, Typologies & Heuristics

Organizes dimensions, distinctions, types or questions so that a situation can be examined systematically. A framework supplies structure, a typology distinguishes forms, and a heuristic offers a usable way to orient judgment.

Executive Insight BriefWestley–MacLean Model: Audit Selection Before Judging the MessageRead the brief →

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