Bernhard Schieber

Vocabularies of Motive

Knowledge

Vocabularies of Motive treats stated reasons as socially situated terms used when conduct is questioned. Motive words show which justifications an audience accepts, not direct evidence of an inner cause, so an account’s social effect is studied apart from its causal accuracy.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefVocabularies of Motive: Test the Reasons That Close DebateRead the brief →

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