Bernhard Schieber

Visual literacy

Knowledge

Visual literacy is the capacity to interpret and critically examine visual communication. It can be developed through a shared design vocabulary of elements and techniques, helping people read how images and layouts produce meaning, and it belongs to a tradition of visual education broader than any single book.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Analytical Frameworks, Typologies & Heuristics

Organizes dimensions, distinctions, types or questions so that a situation can be examined systematically. A framework supplies structure, a typology distinguishes forms, and a heuristic offers a usable way to orient judgment.

Executive Insight BriefVisual Literacy: Govern What the Organization Makes VisibleRead the brief →

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