Bernhard Schieber

Values affirmation

Knowledge

Values affirmation is the common experimental procedure in which participants name personal values and briefly reflect on why they matter. Its expected benefits depend on setting and implementation, and a large replication with students found none, so results cannot be assumed to transfer.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Where it is put to work · Executive Insight BriefsThe Executive Insight Briefs on CommunicationSee the volumes →

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