Bernhard Schieber

Uncertainty Management Theory (Brashers)

Knowledge

Uncertainty Management Theory explains how the meaning of an unknown shapes information seeking, avoidance, and reappraisal. Information can reduce, increase, or leave uncertainty unresolved while changing its significance. The theory recognizes hope and threat without authorizing deceptive reassurance or withholding material facts.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefUncertainty Management Theory: Make the Unknown GovernableRead the brief →

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