Uncertainty concerns limits on what people can know, explain, or anticipate. Its meaning varies across communication theories. Uncertainty management examines how people appraise and respond to these limits without assuming that uncertainty always causes anxiety or that everyone seeks immediate reduction.
- Entry typeKey concept
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Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.