Ambiguity is the availability of more than one plausible interpretation of an expression or situation. Different readings may concern a word’s sense, a sentence’s structure, a speaker’s intention, or the implications of an exchange, depending on the context in which it occurs.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.