Bernhard Schieber

Ubuntu as a Normative Framework for Communication and Media Ethics

Knowledge

Ubuntu informs communication ethics through relational personhood, dignity, participation, and communal flourishing, asking what relationships communication creates, damages, or repairs. Its diverse normative formulations complement rights and verification without giving community a veto over dissent or turning measured trust into proof of ethical correctness.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Doctrines, Principles & Normative Frameworks

Sets out principles or criteria for what should be pursued, considered legitimate or done. Its contribution is evaluative or prescriptive: it gives reasons for judging conduct and arrangements, rather than merely describing their frequency.

Where it is put to work · Executive Insight BriefsThe Executive Insight Briefs on CommunicationSee the volumes →

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