Translation interprets signs through other signs, including rewording, another language, or another sign system. It requires decisions about meaning rather than word-for-word equivalence. Actor-network theory uses the term separately for negotiating identities, roles, and relations, including attempts to enroll others.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.