Jargon is specialized vocabulary associated with a profession or community. It can aid efficient communication and signal membership or status, but can make processing difficult for unfamiliar audiences. Providing definitions does not necessarily remove that difficulty, so audience familiarity remains relevant.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.