Bernhard Schieber

Technological determinism

Knowledge

Technological determinism is the view that a technology acts as an independent cause that necessarily produces a particular social outcome. Careful media analysis challenges this simplification by examining how adoption, regulation, ownership, content, and situated practice shape what a technology actually does in social life.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Paradigms, Traditions & Metatheories

Provides a broad intellectual perspective within which multiple concepts, theories or investigations are developed. Traditions carry histories and commitments; metatheories examine how theories themselves are organized or related.

Executive Insight BriefMedium Theory: The Channel Redesigns the SituationRead the brief →

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