Medium Theory compares how communication media organize access, timing, visibility, memory, and interaction beyond individual messages. Meyrowitz connects medium properties with social situations, encouraging analysis of mechanisms and practices while rejecting the assumption that a technology independently determines a single social outcome.
- FamilyModel
- CategoryParadigms, Traditions & Metatheories
- DomainMedia, Publics & Society
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Paradigms, Traditions & Metatheories
Provides a broad intellectual perspective within which multiple concepts, theories or investigations are developed. Traditions carry histories and commitments; metatheories examine how theories themselves are organized or related.