The Medium Is the Message directs attention to the scale, pace, sensory organization, and social patterns introduced by communication media. McLuhan’s proposition concerns consequences beyond individual content, while responsible interpretation avoids treating the phrase as a deterministic law or permission to ignore messages.
- FamilyModel
- Category of its source unitParadigms, Traditions & Metatheories
- DomainMedia, Publics & Society
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Paradigms, Traditions & Metatheories
Provides a broad intellectual perspective within which multiple concepts, theories or investigations are developed. Traditions carry histories and commitments; metatheories examine how theories themselves are organized or related.