A symbol is a sign understood through learned convention or shared practice. Words, flags, and emblems can carry meanings beyond their physical form. Meanings can develop through use, and recognizing a symbol does not guarantee agreement about what it represents.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.