Bernhard Schieber

Substitution test

Knowledge

The substitution test asks whether similarly trained peers facing the same circumstances might have acted in a comparable way. It informs accountability by examining the local situation rather than mechanically absolving or condemning the person involved.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Doctrines, Principles & Normative Frameworks

Sets out principles or criteria for what should be pursued, considered legitimate or done. Its contribution is evaluative or prescriptive: it gives reasons for judging conduct and arrangements, rather than merely describing their frequency.

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