Bernhard Schieber

Stereotype content model

Knowledge

The stereotype content model is a social-psychological model holding that people judge social groups chiefly along two dimensions, warmth and competence. Combinations of these judgments produce distinct emotions and behaviors toward groups, and the dimensions overlap with the evaluation, potency, and activity of semantic space.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Measurement & Assessment Instruments

Produces measures, scores, profiles or assessments through defined items, observations or measurement rules. The entry identifies what is measured and the conditions governing interpretation.

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