Bernhard Schieber

Split-Attention Effect

Knowledge

Split attention arises when learners must mentally integrate separated, mutually dependent sources. Bringing the necessary information together can reduce avoidable search. The distinction from redundancy matters: combining sources that already stand alone may add work, so integration should follow the task and the learner’s existing knowledge.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Where it is put to work · Executive Insight BriefsThe Executive Insight Briefs on CommunicationSee the volumes →

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