The sleeper effect is a pattern in which the persuasive advantage of a high-credibility source over a low-credibility one shrinks over time, as audiences retain the message content while source cues fade. Later research showed the effect to be far more conditional than popular accounts suggest.
- Entry typeRelated entry
- FromThe Yale Attitude Change Approach (model)
- Category of its source unitParadigms, Traditions & Metatheories
- DomainPersuasion & Argument
What these mean
Editorial orientation · Entry type
Related entry
Related entries name an idea, effect or practice that belongs to a model or tool of the series. They are not models or tools themselves and are not counted as such; each one leads to the model or tool it comes from, and to its Executive Insight Brief.
Editorial orientation · Category
Paradigms, Traditions & Metatheories
Provides a broad intellectual perspective within which multiple concepts, theories or investigations are developed. Traditions carry histories and commitments; metatheories examine how theories themselves are organized or related.