The Yale Attitude Change Approach investigates how sources, messages, recipients, conditions, and timing shape persuasion. It supports testing conditional design claims and measuring learning, acceptance, retention, and behavior separately, without treating classic findings as universal techniques or persuasive effectiveness as proof of ethical legitimacy.
- FamilyModel
- CategoryParadigms, Traditions & Metatheories
- DomainPersuasion & Argument
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Paradigms, Traditions & Metatheories
Provides a broad intellectual perspective within which multiple concepts, theories or investigations are developed. Traditions carry histories and commitments; metatheories examine how theories themselves are organized or related.