Bernhard Schieber

Relevance Means Brevity — Misreading

Knowledge

Relevance does not mean saying less. Length and processing effort can diverge, and easy material need not produce worthwhile cognitive effects. Calibrating context and structure around an audience’s knowledge is more faithful to the theory than imposing brevity or assuming that making every inference explicit will help.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Where it is put to work · Executive Insight BriefsThe Executive Insight Briefs on CommunicationSee the volumes →

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