Bernhard Schieber

Public Diplomacy

Knowledge

Public Diplomacy is the organized engagement of foreign publics through listening, advocacy, cultural diplomacy, exchange, and international broadcasting. Its credibility depends on policy conduct as well as messages. It does not guarantee goodwill, equal soft power, or become measurable by counting impressions.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Analytical Frameworks, Typologies & Heuristics

Organizes dimensions, distinctions, types or questions so that a situation can be examined systematically. A framework supplies structure, a typology distinguishes forms, and a heuristic offers a usable way to orient judgment.

Where it is put to work · Executive Insight BriefsThe Executive Insight Briefs on CommunicationSee the volumes →

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