Primary groups are close, sustained relationships through which people develop expectations and evaluate experience. In the Riley and Riley Model, families and peers shape media use and interpretation. An individual can receive a message alone while evaluating it through group relationships.
- Entry typeKey concept
- CategoryTheories & Explanatory Models
- DomainOrganization & Structure
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.
Editorial orientation · Category
Theories & Explanatory Models
Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.