Prealimentación starts communication before message production by engaging with participants’ experience, language, questions, and contradictions. In Kaplún’s pedagogy, this material shapes the process itself. It goes beyond researching an audience to make an already fixed message more persuasive or easier to accept.
- FamilyModel
- Category of its source unitDoctrines, Principles & Normative Frameworks
- DomainMedia, Publics & Society
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Doctrines, Principles & Normative Frameworks
Sets out principles or criteria for what should be pursued, considered legitimate or done. Its contribution is evaluative or prescriptive: it gives reasons for judging conduct and arrangements, rather than merely describing their frequency.