Communication · Executive Insight Brief · 315
Feedback is not authorship
Kaplún’s communication pedagogy tests whether people can originate and produce meaning rather than merely respond to professionally designed messages
Premise
Mario Kaplún treated communication and education as intertwined processes in which people learn by expressing experience, confronting problems, producing messages, listening, and reorganizing understanding. The decisive shift is the status of the receiver. Participation is not a technique for making transmission more persuasive; it changes whether people remain objects of communication or become subjects capable of producing it.
Kaplún sharpened that distinction through the term emirec, taken from Jean Cloutier and formed from emisor and receptor. An emirec is entitled to originate as well as receive. A scheduled feedback channel may improve transmission while leaving the basic division of roles untouched. The harder test is whether participants can introduce a subject, interpretation, or message the professional communicator did not preselect.
What the model is: Popular Communication and a Pedagogy of Communication in Knowledge →
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- FamilyModel
- CategoryDoctrines, Principles & Normative Frameworks
- DomainMedia, Publics & Society
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Doctrines, Principles & Normative Frameworks
Sets out principles or criteria for what should be pursued, considered legitimate or done. Its contribution is evaluative or prescriptive: it gives reasons for judging conduct and arrangements, rather than merely describing their frequency.