Platformization describes how platform infrastructures, economic arrangements, and governance reshape activities and cultural practices. It directs attention to dependencies behind digital reach: who controls distribution, data, access, and alternatives. The analysis requires specific mechanisms and settings rather than treating every use of digital technology as equivalent.
- FamilyModel
- CategoryTheories & Explanatory Models
- DomainMedia, Publics & Society
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Theories & Explanatory Models
Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.