Bernhard Schieber

Peirce’s Theory of Signs

Knowledge

Peirce treats meaning as a relation among sign, object, and interpretant. A metric or statement must be examined for what it represents, how that relation works, and what interpretation it produces. The distinctions support diagnosis while preserving the difference between evidence, convention, and an audience’s response.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Where it is put to work · Executive Insight BriefsThe Executive Insight Briefs on CommunicationSee the volumes →

Related entries

Browse Knowledge →