The Parasocial Interaction Scale assesses reported involvement with a named media persona, originally a favorite local television newscaster, through twenty items. Later research questions whether its score isolates interaction during exposure or mixes liking and enduring bonds, making version and context essential without treating involvement as reciprocity, persuasion, learning, or pathology.
- FamilyTool
- CategoryMeasurement & Assessment Instruments
- DomainMedia, Publics & Society
What these mean
Editorial orientation · Family
Tool
In this series, Tool names the editorial family primarily used to act on, examine, measure or organize communication. It includes instruments, methods, practices, protocols, codes and institutional arrangements. Membership does not certify effectiveness, portability or safe use in every setting.
Editorial orientation · Category
Measurement & Assessment Instruments
Produces measures, scores, profiles or assessments through defined items, observations or measurement rules. The entry identifies what is measured and the conditions governing interpretation.