The EPSI Scale targets parasocial interaction experienced during media exposure. Its focus differs from enduring relationships or general liking, helping researchers choose a measure that matches the intended audience experience rather than relying on the historical label of a scale.
- FamilyTool
- Category of its source unitMeasurement & Assessment Instruments
- DomainMedia, Publics & Society
What these mean
Editorial orientation · Family
Tool
In this series, Tool names the editorial family primarily used to act on, examine, measure or organize communication. It includes instruments, methods, practices, protocols, codes and institutional arrangements. Membership does not certify effectiveness, portability or safe use in every setting.
Editorial orientation · Category
Measurement & Assessment Instruments
Produces measures, scores, profiles or assessments through defined items, observations or measurement rules. The entry identifies what is measured and the conditions governing interpretation.