Bernhard Schieber

Outrage management

Knowledge

Outrage management is communication for situations where public concern runs high relative to the assessed hazard. It reduces legitimate sources of outrage by changing institutional conduct, such as late disclosure or closed decisions, rather than by manipulating emotion or repeating reassurance.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Analytical Frameworks, Typologies & Heuristics

Organizes dimensions, distinctions, types or questions so that a situation can be examined systematically. A framework supplies structure, a typology distinguishes forms, and a heuristic offers a usable way to orient judgment.

Executive Insight BriefSandman’s Hazard–Outrage Framework for Risk Communication: Govern the Hazard and the GrievanceRead the brief →

Related entries

Browse Knowledge →