Order effects are effects of the sequence in which persuasive material is presented, studied as primacy and recency. Research rejected a universal rule that the first position wins: whether earlier or later information has more impact depends on the audience, its knowledge, delay, source confidence and context.
- Entry typeRelated entry
- FromThe Yale Attitude Change Approach (model)
- Category of its source unitParadigms, Traditions & Metatheories
- DomainPersuasion & Argument
What these mean
Editorial orientation · Entry type
Related entry
Related entries name an idea, effect or practice that belongs to a model or tool of the series. They are not models or tools themselves and are not counted as such; each one leads to the model or tool it comes from, and to its Executive Insight Brief.
Editorial orientation · Category
Paradigms, Traditions & Metatheories
Provides a broad intellectual perspective within which multiple concepts, theories or investigations are developed. Traditions carry histories and commitments; metatheories examine how theories themselves are organized or related.