Bernhard Schieber

Normalization of deviance

Knowledge

Normalization of deviance is the gradual process by which departures from technical or safety standards, once judged unacceptable, are redefined as acceptable risk after recurring without disaster. Hazardous practice becomes routine although no one deliberately breaks a rule.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Doctrines, Principles & Normative Frameworks

Sets out principles or criteria for what should be pursued, considered legitimate or done. Its contribution is evaluative or prescriptive: it gives reasons for judging conduct and arrangements, rather than merely describing their frequency.

Where it is put to work · Executive Insight BriefsThe Executive Insight Briefs on CommunicationSee the volumes →

Related entries

Browse Knowledge →