Bernhard Schieber

Narrative Paradigm

Knowledge

The Narrative Paradigm examines communication through coherence, fidelity, and the values that make reasons persuasive to audiences. It broadens the analysis of rational judgment while retaining independent tests of facts and inference, because a story that hangs together or rings true can still be false or unjust.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Paradigms, Traditions & Metatheories

Provides a broad intellectual perspective within which multiple concepts, theories or investigations are developed. Traditions carry histories and commitments; metatheories examine how theories themselves are organized or related.

Executive Insight BriefNarrative Paradigm: Test Whether the Strategy Story Hangs Together—and Holds UpRead the brief →

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