Bernhard Schieber

Narrative Transportation Theory

Knowledge

Narrative Transportation Theory examines how attention, imagery, and emotion converge in a story world and can support story-consistent responses. Immersion is distinct from character identification and must be measured separately from persuasion, because an absorbing narrative neither guarantees belief change nor establishes the truth of its claims.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefNarrative Transportation Theory: Measure Immersion Separately From PersuasionRead the brief →

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