Bernhard Schieber

Narrative fidelity

Knowledge

Narrative fidelity is whether a story rings true against an audience’s experience, values, and understanding of worthwhile action. It includes judging the relevance and consequences of the values a story carries, but familiarity or acceptance cannot establish that the account is accurate or defensible.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Paradigms, Traditions & Metatheories

Provides a broad intellectual perspective within which multiple concepts, theories or investigations are developed. Traditions carry histories and commitments; metatheories examine how theories themselves are organized or related.

Executive Insight BriefNarrative Paradigm: Test Whether the Strategy Story Hangs Together—and Holds UpRead the brief →

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