Bernhard Schieber

Metaperspective of Strategic Communication

Knowledge

Massoni’s metaperspective examines communication as an encounter among different sociocultural matrices and rationalities. It directs strategy toward situated diagnosis, articulation, and revision, evaluating changes in relationships and participation alongside outputs while preserving the limits imposed by material conditions, authority, and contested decisions.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Paradigms, Traditions & Metatheories

Provides a broad intellectual perspective within which multiple concepts, theories or investigations are developed. Traditions carry histories and commitments; metatheories examine how theories themselves are organized or related.

Executive Insight BriefMetaperspective of Strategic Communication: Diagnose the Encounter Before Designing the MessageRead the brief →

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