Communication · Executive Insight Brief · 259
More facts may leave the conflict intact
Massoni reframes strategy as situated articulation among sociocultural matrices rather than sender-controlled message transmission
Premise
More information does not necessarily produce a more workable situation. When groups differ over authority, history, trust, identity, interests, or what counts as evidence, an accurate message can leave the relationship untouched. Sandra Massoni treats communication as an encounter among heterogeneous actors, not delivery from one strategic center to an audience.
That changes executive diagnosis. Stakeholder categories, channel plans, exposure, and message acceptance may describe activity without revealing the configuration sustaining the problem. The strategic question is whether the organization has recognized the different sociocultural matrices and rationalities through which participants define the situation—and whether intervention can create a different articulation.
What the model is: Metaperspective of Strategic Communication in Knowledge →
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- The essential model
- Why this matters
- Risks and limits
- Executive takeaway
- Key questions
- Selected sources
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- FamilyModel
- CategoryParadigms, Traditions & Metatheories
- DomainOrganization & Structure
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Paradigms, Traditions & Metatheories
Provides a broad intellectual perspective within which multiple concepts, theories or investigations are developed. Traditions carry histories and commitments; metatheories examine how theories themselves are organized or related.