The 7–38–55 formula synthesizes verbal, vocal, and facial liking weights from two separate experiments. Its narrow referent is inferred feeling or attitude, especially with inconsistent cues. It does not divide all communication into percentages or support substituting general body language for the facial channel studied.
- Entry typeRelated entry
- FromMehrabian’s Studies of Inconsistent Attitude Communication (model)
- Category of its source unitEffects, Biases & Phenomena
- DomainConversation & Relationships
What these mean
Editorial orientation · Entry type
Related entry
Related entries name an idea, effect or practice that belongs to a model or tool of the series. They are not models or tools themselves and are not counted as such; each one leads to the model or tool it comes from, and to its Executive Insight Brief.
Editorial orientation · Category
Effects, Biases & Phenomena
Identifies a bounded pattern in judgment, behavior or communication and the conditions under which it appears. Naming the pattern makes a recurring difficulty recognizable; it does not make the pattern inevitable or supply a complete explanation.