Bernhard Schieber

Media Richness Theory

Knowledge

Media Richness Theory asks whether communicative capabilities fit the problem: missing facts differ from competing interpretations. Feedback, cues, language variety, and personal focus can support clarification, while stable information benefits from documentation. Actual use and social context qualify any simple ranking of channels from lean to rich.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefMedia Richness: Match the Channel to the Information ProblemRead the brief →

Related entries

Browse Knowledge →