The Media Richness Hierarchy historically ranks face-to-face, telephone, and written media by clarification capabilities. Its popular reading as a universal quality ladder misstates the theory’s fit principle. Routine facts, social context, actual participation, and combined digital capabilities can make a leaner medium more appropriate.
- Entry typeRelated entry
- FromMedia Richness Theory (model)
- Category of its source unitTheories & Explanatory Models
- DomainOrganization & Structure
What these mean
Editorial orientation · Entry type
Related entry
Related entries name an idea, effect or practice that belongs to a model or tool of the series. They are not models or tools themselves and are not counted as such; each one leads to the model or tool it comes from, and to its Executive Insight Brief.
Editorial orientation · Category
Theories & Explanatory Models
Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.