Bernhard Schieber

Media Multiplexity Theory

Knowledge

Media Multiplexity Theory associates stronger ties with using more communication media within a relationship, while weaker ties may depend on common infrastructure. Mapping actual repertoires can expose transition risks, but channel count neither proves relationship quality nor establishes that adding media will strengthen a tie.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefMedia Multiplexity Theory: Protect the Relationships That Depend on One ChannelRead the brief →

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