Bernhard Schieber

Media as sensory extensions

Knowledge

Media as sensory extensions is the account of how media extend and reorganize human senses and social arrangements. It directs attention to the characteristics of the medium alongside its content, without making the resulting patterns independent of institutions or human action.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Paradigms, Traditions & Metatheories

Provides a broad intellectual perspective within which multiple concepts, theories or investigations are developed. Traditions carry histories and commitments; metatheories examine how theories themselves are organized or related.

Executive Insight BriefMedia Ecology: Design the Communication Environment, Not Just the MessageRead the brief →

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