Media Ecology studies how media environments shape attention, roles, relationships, and communication possibilities through their structures and interactions. It directs inquiry beyond individual messages toward infrastructure and governance, while treating media biases as tendencies rather than fixed outcomes or a universal rule for channel choice.
- FamilyModel
- CategoryParadigms, Traditions & Metatheories
- DomainMedia, Publics & Society
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Paradigms, Traditions & Metatheories
Provides a broad intellectual perspective within which multiple concepts, theories or investigations are developed. Traditions carry histories and commitments; metatheories examine how theories themselves are organized or related.