Mowlana’s Islamic Communication Theory treats tabligh as propagation accountable to ethical obligation and moral community rather than reach alone. Its normative commitments require contestable interpretation, independent verification, and protection of plural publics, without presenting one modern formulation as Islam itself or merging later ethical additions into the original account.
- FamilyModel
- CategoryDoctrines, Principles & Normative Frameworks
- DomainVoice, Silence & Power
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Doctrines, Principles & Normative Frameworks
Sets out principles or criteria for what should be pursued, considered legitimate or done. Its contribution is evaluative or prescriptive: it gives reasons for judging conduct and arrangements, rather than merely describing their frequency.