Involvement in hostile media perception refers to how personal stakes strengthen the sense that coverage is biased against one’s side. Involved audiences bring consequential interests and developed standards to their judgments, yet the effect also appears under lower involvement and varies with other factors.
- Entry typeKey concept
- Category of its source unitEffects, Biases & Phenomena
- DomainMedia, Publics & Society
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.
Editorial orientation · Category
Effects, Biases & Phenomena
Identifies a bounded pattern in judgment, behavior or communication and the conditions under which it appears. Naming the pattern makes a recurring difficulty recognizable; it does not make the pattern inevitable or supply a complete explanation.