Integrated Marketing Communications coordinates messages, promises, operations, and contact points around the stakeholder’s experience of an organization. Coherence allows appropriate differences across audiences and requires ownership and feedback, while coordination remains a management approach rather than proof of persuasion, stronger relationships, or a need for centralized control.
- FamilyModel
- CategoryDoctrines, Principles & Normative Frameworks
- DomainOrganization & Structure
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Doctrines, Principles & Normative Frameworks
Sets out principles or criteria for what should be pursued, considered legitimate or done. Its contribution is evaluative or prescriptive: it gives reasons for judging conduct and arrangements, rather than merely describing their frequency.