Indigenous psychology is psychology built from a people’s own language, experience, history, and social realities. It treats local concepts as a source of theory rather than as exotic illustrations of imported models, as in Sikolohiyang Pilipino or Chinese accounts of face and favor.
- Entry typeKey concept
- Category of its source unitConcepts & Constructs
- DomainAcross Cultures
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.
Editorial orientation · Category
Concepts & Constructs
Delimits an entity, property, relation or condition relevant to understanding communication. Its principal contribution is to clarify what something means, which features constitute it, and how to recognize or distinguish it.